With the Basic plan, you can edit and download all 36 static designs formats and also you will be able to create and download animated post videos free of charge, but the downloaded videos will have a small "Created in Crello" branding. If you do not need the premium templates or the video features, but occasionally need stock photos included in your design, you can add stock images $0.99 and pay $0.99 on the checkout (button "Download") and you will have the rights for the purchased image and will be able to use it as many times as you will need.
With the Advanced plan, you will be able to work with all 36 graphics formats and will have access to 20,000 premium templates and will be able to use 20,000 vectors and illustrations objects free and will have 5 monthly image downloads included in your Advanced plan (the unused credits roll over to the next paid period). Also, you will be able to create and download an Animated post format, however, your downloaded designs will have a small branding "Created in Crello".
With the PRO plan, you will be able to use all graphics and video features will have access to the following formats without watermarks -Instagram video stories, HD video, Animated post and Facebook video cover. Also, with the PRO plan, you will be able to upload and edit your own videos (video length up to 60 seconds) and also will have 10 stock image downloads included in your PRO plan with the possibility to roll over the unused credits to the next month.